At least cults are free. On paper, this group of people signed up for a rooftop yoga session. In reality, they paid to go on a diesel-soaked rooftop in the middle of the city, wear light-up headphones and “do yoga.” Then, they were pushed into a sweaty huddle and subjected to a motivational speech that explained to them — the people who doubtlessly make six figures every year — that they can achieve anything they set their mind to. Again, if you’re going to pull this shit, you might as well just call up your local crazy and tell them you’re ready to join their cult.